UTM Campaign URL Builder

Our free Google UTM codes generator helps you to create UTM links for your marketing campaigns and let you analyze your campaign performance at best possible level.

UTM codes are text snippets applied to the end of URLs to assist you in monitoring the origin of website traffic. Our free Google campaign URL builder tool makes it a lot simpler. It easily creates UTM codes to construct the links required for fully measurable marketing campaign performance reports.

Track Traffic Faster with Free UTM Tracking Code Generator!

In Google free URL builder – enter the link, choose the parameters to track, and then cut/paste your campaign URL.

That’s all! Isn’t Google analytics campaign URL builder simple and effective?

The full website URL (e.g. https://www.domain.ext)

The referrer (e.g. google, newsletter)

Marketing medium (e.g. cpc, banner, email)

Product, promo code, or slogan (e.g. spring_sale) One of campaign name or campaign id are required.

Use to differentiate ads.

Use to differentiate ads

Identify the paid keywords
Your Campaign URL

Let’s Understand Each UTM Parameter Better

Google specifies three mandatory UTM parameters: campaign source, campaign medium, and campaign name.

Optional UTM parameters include campaign term and campaign content.

Here are the five UTM parameters that Google Analytics recognizes:

Parameter Required Example Description

Campaign Source



To determine the origin of your traffic.

Campaign Medium



To identify the medium used to share and access your link.

Campaign Name


UTM_campaign=google campaign URL builder tool

To identify a campaign or promotion tied to your link.

Campaign ID



Unique identifier for analytics tool to identify the campaign source.

Campaign Term


UTM_term=UTM link builder

Assists you in determining which keyword(s) resulted in a site visit.

Campaign Content


UTM_content=cta google UTM link builder

When numerous links refer to the same URL, use this parameter to detect what someone clicked on to come to your site.

What is a UTM?

UTM codes are pieces of text that you may add to a link to tell Google Analytics (and other analytics systems) a little more about each link.

“UTM” is an abbreviation for “Urchin tracking module.” When copying and pasting internet links, you’ve probably observed UTMs. The long line of code represents them at the end of the URL. They typically appear as follows:


An ampersand separates each of the UTM parameters contained within the UTM tag. UTMs always record the traffic source, the marketing channel, and the campaign associated with the link. UTMs also provide specifics about the campaign, such as keywords, ad language, or link placement.

UTM codes enable you to monitor the performance of each of those connections and determine the source of your traffic.

UTM tracking code generator tool is a UTM URL builder which generates links to track comprehensive information (such as the amount of traffic you receive from blogs or social media). You may also use them to track the subtleties (such as how much revenue you generate from your Twitter profile).

Why Are UTMs Important?

UTM enables you to track a collection of important metrics for your digital marketing campaign. This data gives you more information about where your traffic originates from – not only which platform it comes from but also the exact campaigns and content that influence visitors to click through.

UTMs are crucial in delighting your present audience and gaining a bigger client base, especially given how simple they are to install.

With social media, blogs, paid advertisements, and website banners only accounting for a small portion of a full brand marketing effort, UTMs allow you to identify the key performers that enhance your bottom line.

At the same time, it displays the components of your campaign(s) that are underperforming. In the long term, this may save you considerable time and money.

Leverage UTM from Google analytics campaign URL builder!

How to Format Your UTM Text in UTM Link Builder?

When using more than one word in a parameter, it is optimal to hyphenate the words, making the data easier to read in analytics tools. Generally, spaces are converted to hard-to-read code, namely the symbol %20.

The best letter case practice is to use lower case only. Email and email are viewed differently by analytics systems. You would never intentionally make such a distinction. But if you did, there would be better options.

Formatting UTM text is where you need to be proficient, but when generating lots of links, it is ideal to go with UTM Link Creator.

Here are some sample URLs to give you a better idea of the format of UTM text: www.example.com/page?UTM_source=google&UTM_medium=cpc&UTM_campaign=UTM-builder-free&UTM_term=google-analytics-campaign-URL-builder


What are the Best Ways of Managing UTM Links?

UTM parameters are a simple, clear, and reliable way to track web traffic. UTM codes should be an important component of your marketing toolset if you are driving visitors from your social accounts to your online platforms.

When you start monitoring links using UTM codes, the number of links you track soon becomes difficult to manage. Keep them in a spreadsheet to make them easier to handle and eliminate duplicate linkages.

Each of the quick links should be listed in your spreadsheet. Then, keep note of the entire, pre-shortened URL, each UTM code, and the date when created the abbreviated URL. When spreadsheets grow in size and your demands get more complex, they become challenging to handle.

A better way to structure and manage links is to use the UTM URL builder and management tool, which greatly simplifies your UTM administration, even for large teams and complex UTM strategies.

How Do I Find My UTM Links in Google Analytics?

After utilizing Google UTM Link Builder to generate your campaign URL, it is quite simple to locate your campaign parameters in Google Analytics.

Sign in to your Google Analytics account and scroll down to your Acquisitions category. Under “Acquisition,” choose “Campaigns” and then “All Campaigns” to get a list of all ongoing campaigns. You may discover more about each campaign by clicking on its name.

In this section, you may examine how all of your marketing initiatives compare to one another. The campaign filter corresponds to the “UTM campaign” analytics option you would add to a link. It displays a list of all your tagged campaigns that have earned clicks.

In addition, you may add a new dimension to any report. To access such parameters, choose “campaign name” or “source/medium” from the “secondary dimension” drop-down menu.

Does the Order of UTM Tags Matter in the UTM Code Generator?

No, the Source, Medium, Campaign, and other query criteria do not have to be in any particular sequence or order. Use a question mark (?) before the first query parameter and ampersands (&) to separate all additional query parameters.

All UTM tags in a URL are processed in sequence. This processing by the analytics software is almost as fast, which makes the order insignificant.

Who Detects These UTM Parameters?

Many third-party tools can automatically tag URLs with UTM variables. Google Ads users should know that the platform has an auto-tagging tool that uses UTM variables.

This function is enabled by default in all Google Ads accounts. Still, you should check the account settings if you’re unclear whether it’s currently enabled or not.

Why Do We Need UTM Parameters in Google URL Builder?

Google Analytics determines the source of your visitors by the browser referrer. However, the referrer is not always established for a variety of reasons, including:

  • Bookmarked URL
  • Typing the URL directly into the browser
  • Mobile apps
  • Email client
  • Going from HTTPS to HTTP Website

And many other reasons.

If you don’t trust the referrer, you need to take matters into your own hands. The UTM parameter then needs to be added to the URL.

These attributes allow you to measure user activity, marketing performance, and traffic referrals that you might otherwise do. You can find your UTM parameter results in the campaigns area of Google Analytics.

When a visitor clicks on that unique link, those parameters are passed back to your Google Analytics profile, allowing you to track the exact number of people who visited your blog post due to that specific social post.

How to Generate Your UTM Codes with The UTM Link Builder?

To retrieve clean Google Analytics data from UTMs, use the UTM URL builder to generate the UTM codes & follow the process below:

1.Visit the UTM link generator tool

In the Google Campaign URL builder tool, you can generate three different types of tracking tags.

2.Fill all the attributes in the UTM code generator

Check out the UTM URL builder on the page above. Add URL, campaign, source, and medium information in their respective boxes.

3.Incorporate the link into your marketing effort

There are many URL shortening tools available online by which you can shorten your URLs to make your links look clearer.

4.Determine your success

If you already have Google Analytics embedded on your site, Google will track the campaigns for you. Click on each campaign to see the source and medium. You can also use tracking link generator tools to measure the analytics.

Some Pros and Cons of Google’s Free Campaign URL Builder Tool

The Google free URL builder tool is highly beneficial. Still, every benefit comes with some advantages and disadvantages that vary depending on the campaign:


  • They are mostly free. You can use the UTM link generator tool as many times as you want and if you want to handle one link at a time. It’s easy to use and saves time on smaller campaigns.


  • They are on third-party websites, and you must bookmark them each time you visit them. Because they don’t remember your settings, you’ll have to enter or copy-paste fresh ones each time. It isn’t easy to build links all at once. If you want to market a page on 25 different channels, you must input your information 25 times!!

Use our UTM link creator to minimize the downsides and streamline the process.

FAQs About the Google Campaign URL Builder Tool

We highly advise you always to include a campaign name, campaign source, and campaign medium. However, just the campaign source is needed. If you do not configure the other two, they will appear in Google Analytics as (not set).

We suggest that you use all of the parameters in our UTM source builder because they involve minimal brainstorming but will produce extremely accurate results.

UTMs are important and play a vital role in measuring your ROI, so we decided to provide this simple Google analytics URL builder that everyone can use at no cost.

We hope you find this tracking link generator will help you grow your business and help you understand where the traffic is coming from.

UTM parameters are utilized for tracking, and the search engine is aware of this. When crawling web pages, it ignores them. Your UTMs will be properly produced and will not influence your SEO efforts if you use a google UTM link builder/ tracking link generator tool.

The UTM parameters have no character restriction. However, it is ideal for keeping them brief.

A URL with less than 2000 characters will work with any browser and web server combination.

It is best to keep UTM parameters brief and useful. They should be meaningful in reports, charts, etc. They should be simple and easy to use.

We recommend using the free UTM builder online to create UTM code effectively.

A large number of users use smartphone apps to access social networking sites. These applications’ visits will not have accurate referrer information. As a result, UTM parameters can be highly beneficial.

We strongly advise that you employ UTM parameters in your social media marketing. Use the UTM source builder/ Google URL campaign builder tool to create UTM codes and generate useful and structured links.


Using tracking link generator/UTM source builder tools helps you create effective UTM codes with ease and provide:

  • Cleaner data in Google Analytics without human inconsistencies since human language is more understandable than codes
  • Identical to Google Analytics’ Default Channel Grouping
  • Analytics to become more advanced and exact.

Use our UTM source builder/UTM generator free tool to create UTM code which will help you to elevate your analytics game.

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