Buyer Persona | EvenDigit

Part 1. Personal Information

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Business Name:

Website:

Persona Name:

Age:

Gender:

Male

Female

Both

Location:

Education:

Income Group(Yearly):

Marital Status:

Married

Un-married

Both

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Part - 2. Professional Information

Job Title/Role:

Company/Industry:

Who they report to:

Team Size:

Work Timings:

Technologies/Browsers

Is he/she decision maker?

Yes

No

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Part - 3. Personal & Professional Goals

Personal Goals

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3.

4.

5.

Professional Goals

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3.

4.

5.

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Part - 4. Buyer Thinking

Perceptions & Beliefs

Positive

1.

2.

3.

4.

5.

Negative

1.

2.

3.

4.

5.

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Part - 5. Buying Process

1.

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4.

5.

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Part - 6. Daily Preffered Online Channels

Social:

External:

News Reading:

Offline:

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Part - 7. Content Sources for Decision making

Social:

External:

Offline:

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Part - 8. Buying Team

Stakeholders:

Internal Influencers:

External Influencers:

Who Approves the decision:

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Part - 9. Timing

Any Seasonal Pattern:

Common Barriers Related to Timing:

User Prefer to Buy in Offers Only?

Yes

No

Prefer Weekends to Buy?

Yes

No

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